One of the greatest challenges a college or university faces is how to advertise. Marketing campaigns can be extremely expensive, and if you are not careful, you end up paying tons of money for ads that do not reach the right audience or that do not achieve the goals you set. Last week we discussed the history of marketing and...

"Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising."

"The foundation for Christian communication begins with the existence of a God who communicates."

There are three main elements to public relations, which include informing people, persuading people, and integrating people with others. Edward Bernays, who wrote the first book and taught the first college course in public relations, claimed that these elements are as old as society itself.

Whether we like to admit it or not, video games are a huge part of our society. I, for one, was never much interested in gaming -- probably because I spent most of my childhood overseas in a country where it was not as big of a phenomenon as it is in America. I remember coming back to the...

"Education is the kindling of a flame, not the filling of a vessel."

the Internet and Higher Education

"The internet got its start in the United States more than 50 years ago as a government weapon in the Cold War." Since the invention of the Internet, scientists and researchers used it to communicate and share data. Today, we use the internet for almost every aspect of life. Since the creation of smartphones and tablets, the internet...

I remember sitting there on the huge brown bean bag in the corner of the room, sinking in more and more until I wondered if I would ever be able to stand up again. I'd laugh at something with my friend sitting next to me as we waited for the movie to begin. No, this was not in my basement...

Born and raised in Southern California, I grew up knowing the streets and alleys and overpasses of Los Angeles like the back of my small hand. As a child, my parents took me to the LA Zoo and the Gene Autry Museum, on picnics in Griffith Park, and to see the stars on Hollywood Boulevard (I only recognized a few...